Eva Sonaike is a London-based Interiors company specialising in luxury home textiles, soft furnishings and interior design solutions with a vibrant, elegant West-African aesthetic. The company’s ethos 'Bringing Colour to Life' is reflected in its signature collections of cushions, rugs, furnishings, lamps, wallpapers and interior textiles designed by its Creative Director and Founder Eva Sonaike. @evasonaike
What inspired you to start Eva Sonaike?
I am a Yoruba girl from Nigeria, born and raised in Germany. I was always exposed to art and design and worked as a fashion journalist for many years. When redesigning our apartment after having my first child, I couldn't find cushions, textiles, or furniture that represented my background. So, I decided to create them myself.
How does your cultural heritage influence your design philosophy?
I design what's on my mind, what's in me. Growing up in Germany has made my designs very static and clear. I strive to be true to myself, reflecting my own authenticity rather than claiming to represent authentic African design. My business and personal style blend the structured and organized elements of my German background with other influences, making us unique.
Why do you think it's important that African inspired design is represented in the luxury home decor market?
First of all, I wouldn't define us as luxury. We are premium into luxury. I believe we should be represented everywhere, from affordable, high street brands to premium and luxury markets. My background in fashion is in the premium end, and I think we deserve a seat at the table in every sector.
So for those of us who are interested in bringing in elements of African design into our home, what are three top tips you can give us for accomplishing that?
First, educate yourself and find a style you like. Start with one piece. In my studio and home, we keep it simple with white walls, accented by color and pattern. Understand the significance of color, pattern, and African design on your wellbeing. Muted interiors may look chic, but bold environments have a major impact too.
Where are some places that you love to travel to gain inspiration and why some of your favorite places?
There are two main sources of inspiration for me. First, I go back home to the African continent. I've experienced a small part of Nigeria and traveled around West Africa, visiting Ghana, Côte d’Ivoire, Senegal, and The Gambia. Each visit fills me with inspiration, leading to new collections, ideas, and confidence. Next, I’d love to explore Rwanda and Zanzibar.
As a busy entrepreneur, what do you do to unwind and to take care of yourself?
By the time I finish work, I prioritize time for myself, then spend time with my kids and husband, followed by more 'me' time. I usually go to the gym in the evening. Setting cutoff times is crucial, as well as taking time for experiences with people who matter, like friends and family. I also frequently visit Germany to spend time with my mom. These things are really important.
How would you describe your personal style?
I love the style that blends Ibiza, Marrakesh, and the 1970s—flowy and vintage. Now, I'm in a phase where I prefer to recycle and invest in unique vintage pieces rather than new designer items. I enjoy having something no one else has.
What is your favourite Nubian Skin item?
For day-to-day, I love the bodysuit because it's a classic. It keeps everything in place and ensures a chic, high-quality look. I feel lovely and wonderful in it.
What's one piece of advice that you've been given that really that you'd like to share with to people who are listening or watching?
You need passion, patience, and perseverance. Without passion, success is unlikely. Patience is crucial because nothing is guaranteed in business, and perseverance is essential for overcoming challenges. Running a business can feel like a marathon where the finish line keeps moving, so balancing these qualities is vital. These are my three pieces of advice.
